Product Description
The service sector of the economy from retailing to airlines, freight forwarding to information services, sport and leisure to advertising is a field of growing interest to marketing teachers, researchers and practitioners. This book, now in its second edition, presents in an introductory and structured way some of the current thinking and ideas relating to the marketing of these services. Most marketing textbooks concentrate on the marketing of tangible rather than… More >>
© 2012 Marketing Management
