I understand that many people online need advice on how to get people to their websites. In this article I would like to discuss some of the important aspects of setting up their website to optimise their chances. If their websites have a lot of traffic then their chances of being successful internet marketer increases greatly.

When I first started learning website optimisation many people were sure that the search engines were looking at many key words or key word phrases. That is terms that the searcher would type into the search engine to find a given subject. There seemed to be a lot of relevance placed on the correct phrases used as this was what certain search engines algorithms were looking for. To this day many believe this to be the case. There are many different courses out there that teach you how to do this, however there seems to be at least several other key factors in determining you page ranking.

One of these other aspects is in creating back links. If you have been very careful and have set up your correct phrases then you must also show the search engines that your site is popular and has plenty of back links.

What does this mean? Well back links is when another site hosts a link to your site. Basically they have a virtual button if pressed will take the reader to your site.

There are a few things that are important about back links. The first is that if they come from a higher ranking site than your own it seems to give you credit for this and pushes your ranking further up the search pages.

Secondly if you want to get in the top ten searches for a given key word phrase then your site should have more back links than the competing sites. It’s a little more complex than this but as you build your links the best ways will come with practise.

The final important aspect of getting traffic to your site is making your site search engine friendly. Initially I thought this was some dark art that the gurus selling you programs had made up. But if you site contains certain aspects the search engines can read it better, therefore will give your site more credit.

So to get more search engine traffic and to manage that traffic to your website you must firstly consider the key word phrases, secondly you need to have many back links to your site and finally you need to learn to build search engine friendly sites.

If you succeed in developing your site using these three critical factors you should be at least begin to realise your sites potential and your potential as an internet marketer.

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By: Alexander Jackson

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Marketing consists of spotting the needs of customers and meeting them in the best possible manner. Marketing research plays a key role in this process. Starting with marketing measurement, marketing research helps the firm in every component of the total marketing task. It helps the firm acquire a better understanding of the consumer, the competition and the marketing environment. It also aids the formulation of the marketing mix. Decisions on each element of the marketing mix, product, distribution, promotion and pricing need marketing research support.

With the ever-increasing complexity of marketing and business activity, marketing research has also grown in complexity. Today, carrying out research relating to customers, products and markets requires specialized skills and sophisticated techniques. And marketing research has emerged as a highly specialized function of marketing management.

Marketing research is the systematic, objective and exhaustive search for and study of the facts relating to any problem in the field of marketing. Research on product includes studies on the competitive position of a product/ brand. Consumer research includes studies on consumer behavior and buyer motives.

In applying marketing research for solving any marketing problem, the researcher has to go through several steps or stages. Each stage has its own decisive role in the total research process. Right from defining the problem down to the preparation of the report, the researcher has to proceed step by step, like a scientist in a laboratory. Defining the marketing problem to be tackled and identifying the market research problem involved in the task is the first thing followed by specifying the information requirement.

If the definition of the problem is faulty, the research results will be misleading and confusing. For example, a problem of poor profits may sometimes be understood wrongly as a problem of inadequate sales. Apart from defining the problem correctly, it is also essential to analyze the problem in depth.

By: Elizabeth Morgan

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Before a company undertakes the web version of marketing management and any channel partner strategy that would be involved, the person in charge should first know the basics of management training. A marketing channel is a group of exercises and other necessary tasks needed in order to transport or relocate the ownership of one product from one certain point of production to the final phase of consumption. Basically, it is the whole transfer of the merchandise from the manufacturer down right to the end user. This consists of all the people, groups and marketing activities, such as advertising and selling, that is within the process of transfer.

The process, however, can widely vary according to a number of factors like the type of industry, the channel partner strategy employed, how production is done and as well as the groups and people who are playing both against and with the manufacturer. The participants can be classified into two types: direct and indirect.

Direct Participants
Direct Participants are called as such because of their straight connection with the source or the manufacturer. They can do the whole advertising and selling of the merchandise from the producer without having to go through other means of doing the process.

The direct channel participants can be categorized into two, the merchants and the agents. Merchants are basically those who are not only direct from the company but is also within the terms of the company. Sample members are individuals from the manufacturing, producing and marketing teams. Retailers, dealers and branches of the company also fall under this category. Agents are those who have a direct connection with the manufacturer but could also be outside the terms of company. Members of this category are brokers, commission agents and other manufacturing representatives.

Indirect Participants
Indirect Participants are simply those groups and organizations that are part of the process but are out of the company’s full grip as well as the second hand source of the merchandise. They are either a whole entity of their own, when as such employed by the company but is not restricted from its own conditions, or a partner company alongside the manufacturer. The members of these groups are called facilitators because what they primarily do is “host” the selling of the product by their own means approved. They are usually chosen by the manufacturer.

The members of the group under the category are wholesalers, distributors, sales promotions agencies and advertising agencies. Some manufacturers take a different stance and employ merchandising specialists, public relations firms and transportation companies along side the first group of members to be mentioned. Other group members that are usually but not all the time used and agreed upon by the manufacturer and the selling organization involved is the use of public warehousing coupled by storage companies, Insurance firms, Service Groups and Market Research Agencies.

While most conventional means of marketing have been said, there are other functions which have not been taken and used. In fact, the creativity of the producers as well as the marketers will help these marketing channels evolve further.

By: Joel Owens

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1. When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to have read, “It won’t leak in your pocket and embarrass you.” Instead, the company thought that the word “embarazar” (to impregnate) meant to embarrass, so the ad read: “It won’t leak in your pocket and make you pregnant

2. In Spain, when Coors Brewing Company put its slogan, “Turn it loose” into Spanish; it was read as “Suffer from diarrhea”.

3. When Braniff International Airways translated a slogan touting its upholstery, “Fly in leather”, it came out in Spanish as “Fly naked”.

4. When Pepsi started marketing its products in China a few years back, they translated their slogan, “Pepsi Brings You Back to Life” pretty literally. The slogan in Chinese really meant, “Pepsi Brings Your Ancestors Back from the Grave.”

5. Chicken magnate Frank Perdue’s line, “It takes a tough man to make a tender chicken,” sounds much more interesting in Spanish: “It takes a sexually stimulated man to make a chicken affectionate.”

6. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: “Nothing sucks like an Electrolux”.

7. A hair products company, Clairol, introduced the “Mist Stick”, a curling iron, into Germany only to find out that mist is slang for manure. Not too many people had use for the manure stick.

8. The American slogan for Salem cigarettes, “Salem-Feeling Free”, was translated into the Japanese market as “When smoking Salem, you will feel so refreshed that your mind seems to be free and empty.”

9. PepsiCola lost it dominant market share to Coke in South East Asia when Pepsi changed the color of its vending machines and coolers from deep “Regal” blue to light “Ice” blue as Light blue is associated with death and mourning in SE Asia.

10. We can’t forget Chevrolet’s attempt to launch the Nova — Spanish translation, “Doesn’t Go” — in Mexico (turns out this one appears to be an urban legend and cannot be verified). Many sources on the internet allege this is untrue.

By: Brian Henderson

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